Thinking Deeper

Understanding Why?

How is it that Android has come to dominate the mobile operating system market?

Android mascot pointing, representing Android's market dominance
An animation of Android's market share growth from 2010 to 2014.

Prioritization of Being Open

Android's open-source nature has allowed for greater collaboration and innovation among developers. This prioritization of openness has led to a more diverse ecosystem of apps and services, ultimately benefiting users and driving adoption. Most notably, it also allows app developers a wider range of devices to target with their apps, as Android runs on hardware from numerous manufacturers.

Lower Cost Hardware

Android's flexibility has enabled it to be installed on a wide range of devices, including budget-friendly options. This has made smartphones and tablets more accessible to a broader audience, particularly in emerging markets where cost is a significant factor. The availability of affordable Android devices has played a crucial role in expanding its user base globally. The ability for Android devices to be affordable has significantly contributed to the platform's widespread adoption, especially in price-sensitive markets. With this in mind, it is important to note that Android's market share dominance is not solely due to low-cost as there are many premium Android devices as well.

Aggressive Growth Strategy

Android's parent company, Google, has employed an aggressive growth strategy, including partnerships with various device manufacturers and carriers. This approach has helped Android gain significant market share quickly, especially in the early years of its launch.